![]() Westfields were considered the lower cost options in the Bulova line, since the movements typically had lower jewel counts than mainstream Bulovas, and cases and straps may also not have been of the same quality as other Bulova models. is listed as a Bulova subsidiary at least as early as 1931, but Bulova had trademarked the Westfield name in 1927. From 1922 through 1930, Bulova marketed 350 different ladies’ Art Deco watches, with at least an equal number of models for men. All three of these models were modernized in 2020 as the Joseph Bulova Collection, utilizing swiss made Sellita mechanical movements. Models from this period included the Breton (square or rectangular cases), the Banker (tonneau or barrel shaped), and the Commodore (round cases). Its horological innovations included the Accutron watch, which used a resonating tuning fork as a means of regulating the time-keeping function.ĭuring the 1920's and '30's, Bulova was noted for its art deco watches, which were typically either rectangular or square. īulova established its operations in Woodside, New York, and Flushing, New York, where it made innovations in watchmaking, and developed a number of watchmaking tools. In 1927, he set up an observatory on the roof of a skyscraper located at 580 5th Avenue to determine universal time precisely. But beyond the original style, precision and technological research also became imperative for Bulova. The visual style of his first popular advertising made its watches popular with the American public. In 1919, Bulova offered the first complete range of watches for women and men in 1924. Manufacturing watches at their factory in Biel, Switzerland, he began a standardized mass production new to watchmaking. In 1912, Joseph Bulova launched his first plant dedicated entirely to the production of watches. Around 1911 Bulova began producing table clocks and pocket watches. It was located in New York's Maiden Lane specializing in jewelry and the repair of clocks and the occasional pocket watch. īulova started a small jewelry shop in New York City around 1875. Throughout its history, Bulova developed a reputation for technological innovation and for adapting to the changing needs of customers and the evolving trends of the market. It was reincorporated under the name Bulova Watch Company in 1923, became part of the Loews Corporation in 1979, and was sold to Citizen at the end of 2007. Bulova Company in 1875 by Bohemian immigrant Joseph Bulova. History Founding īulova was founded and incorporated as the J. The company makes watches, clocks and accessories, and it is based in New York City. Swiss, Accutron, Bulova, Caravelle, Wittnauerīulova is an American timepiece manufacturing company that was founded in 1875 and has been owned by Japanese multinational conglomerate Citizen Watch Co.
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